By Bill Cusick | April 21, 2010 at 03:46 PM EDT | No Comments
Cool! My book, "All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back," has been selected as the feature business books at dearreader.com, an online book club. They are featuring excerpts, so be sure to visit and sign up if you want to read some of "All Customers Are Irrational" for free.
Of course, I won't mind if you go to Amazon and purchase your own edition!
