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About Customerspectives


With over 25 years of experience in partnering with companies - both large and small - in researching customer and prospect behavior, we can help you deliver a strategic, superior customer experience that drives profitability.


William Cusick

A thought leader, advisor, and well-known author, Bill has spent his career helping companies to better understand how their customers think, and strategically shaping experience to drive profitable customer behavior. He consults, speaks, and conducts workshops on all aspects of improving customer experience. His clients over the years have included AIG, Allstate, Zurich, and other world-class organizations.

In 2009, Bill wrote a well-received book called, "All Customers Are Irrational: Understanding How They Think, How They Feel, and What Keeps Them Coming Back." A former founder and CEO of Vox, Inc., a respected customer experience consulting firm in Chicago, Bill currently is the visionary behind Customerspectives.


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